i used to be confused by that Si-won-hey Q a lot `cause i love lammin here( instant noodle) so much…

my korean friends told me the reason that they think it s cool is that when you eat something like kimchi jjigae, which usually we think it s definitely HOT to hell, you will be sweaty… and after you getting sweaty, the next thing you feel will be “cool”…. ( when sweat vapouring )

hope this can help…